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News Release
TODAY! Effective Influencer Marketing for Consumer Brands - 07/11/19

Who: Maxwell Public Relations Managing Director Vicky Hastings, APR, and Account Supervisor Sara Stewart. Portland-based Maxwell PR is an independent brand activation firm focused on building national, purpose-driven consumer brands. Recommendations in this session will be based on their experience carefully targeting and curating influencers to align with brands’ marketing objectives for clients including Bob’s Red Mill, Dave’s Killer Bread, Dr. Praeger’s Sensible Foods, Kettle Brand potato chips, McMenamins, Pacific Foods and Travel Astoria-Warrenton.

What: These PR pros will provide answers to questions PR practitioners are asking about influencer engagement:

· Why it’s important
· When it makes sense
· How payment works
· Who to target
· How to disclose
· What to measure

When & Where: Thu, July 11, 2019; 4:00 PM – 5:30 PM PDT

University of Oregon Portland, George S. Turnbull Center

70 NW Couch Street 

Floor 3R 

Portland, OR 97209

Cost: PRSA Member, $15, Non-member, $25, Student, $8

To register: https://www.eventbrite.com/e/effective-influencer-marketing-for-consumer-brands-tips-for-creating-a-killer-program-tickets-63691609318

Or:  hyperlink to the PRSA Oregon website below. 

Organizers Oregon Chapter





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