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News Release
Learn fundamentals of CRM systems at May Business Growth MAP Alliance forum - 05/03/21

VANCOUVER, Wash. – Washington State University Vancouver’s Business Growth Map Alliance will present “CRM Fundamentals for Small Businesses,” with Salesforce Consulting Partner Ed Faris, on May 19. The forum will take place via Zoom from 9 to 10 a.m.

The forums are open to all at no cost, but advance registration is required. Register online at and click the link under “Upcoming events.”

CRM, or customer relationship management, has become a strategic necessity for businesses. Understanding its core principles is crucial to making the most of a CRM investment. This session will focus on aspects of CRM that provide immediate value, particularly from a sales perspective. Attendees will gain a better understanding of operational customer lifecycles and how to define and track customer information and relationships.

Faris is the founder and principal consultant at Point Echo Solutions, an official Salesforce Consulting Partner. He specializes in serving small and medium-sized businesses, particularly those in K-12 educational technology and services. Faris has spent 15 years working with operational business systems and has taught CRM at the University of Portland.

About Business Growth MAP Alliance

The Business Growth MAP Alliance brings together small businesses and entrepreneurs to learn from each other, industry experts and WSU Vancouver faculty. The Alliance is part of WSU Vancouver’s Business Growth Mentor and Analysis Program, which contributes to regional economic development by helping small businesses and nonprofits grow and succeed while providing educational opportunities for Carson College of Business students.

About WSU Vancouver

As one of six campuses of the WSU system, WSU Vancouver offers big-school resources in a small-school environment. Both in person and online, the university provides affordable, high-quality baccalaureate- and graduate-level education to benefit the people and communities it serves. As the only four-year research university in Southwest Washington, WSU Vancouver helps drive economic growth through relationships with local businesses and industries, schools and nonprofit organizations. 

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