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PORTLAND, Ore.—The US Army is excited to unveil the new Army brand, and will reintroduce a new generation to one of its most timeless slogans; “Be All You Can Be”.
On March 8, the US Army launched a branding and logo refresh to support a new emphasis on its recruiting mission. The creative suite includes a new US Army logo, font library, and color pallet (see attached logo images for a preview).
This year marks the 50th anniversary of the All-Volunteer Force, and it has never been more important to recruit and retain the talented men and women who make our Army the world's greatest fighting force.
Recently, the U.S. Army raised its enlistment bonus to $50,000 for qualified individuals who enlist for a six-year active duty commitment. For some high priority specialties, the Army is offering career-based incentives that range from $1,000 up to $40,000.
Aside from the career-based bonuses, there are “quick ship” bonuses for those who are prepared to head to Basic Combat Training within 90 days of up to $25,000. As part of the Army Civilian Acquired Skills Program, foreign language skills can be worth up to $40,000 for certain career paths.
The Army also has a two-year enlistment option for 84 different career fields, ranging from infantry and combat engineers to paralegals and aviation operations specialists. Those who choose the two-year plan will serve two years full-time on active duty and then two years in the Army Reserve. Officials say this shorter enlistment opportunity allows individuals the ability to see if the Army is a good fit for them without immediately committing to a three- or six-year enlistment.
Additionally, the previous Department of Defense policy which mandated a COVID-19 vaccination for all incoming and current DoD members has been rescinded. Applicants enlisting into the US Army no longer have to agree to get vaccinated against COVID-19.