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News Release
Why are 7.3 Million Northwest Consumers Members of Credit Unions? - 10/08/19

SPOKANE, Washington (Oct. 8, 2019) — There’s no denying it: Spokane is a Credit Union Town. And that will be true to the max Oct. 15-17, when the Northwest Credit Union Association (NWCUA) opens the curtains on its annual MAXX Convention at the Spokane Convention Center.

Hundreds of professionals from credit unions and the companies that provide their financial services technology will converge on the Lilac City for three days of innovation focused on service to their members and fundraising for Children’s Miracle Network hospitals. It’s only fitting they’re coming to Spokane – where more than a half-million consumers have chosen not-for-profit, cooperative credit unions as their financial services partners.

Consumer news opportunities abound for Spokane reporters. Here’s a day-to-day breakdown of interesting possibilities:

  • Tuesday, Oct. 15
    • The Power of Story – Three renowned keynote speakers demonstrate the power of storytelling. Through this art, we can create change and promote the benefits of credit unions to everyone. Hear from some Spokane credit union members who will join us “live” on stage. (3 p.m.)
    • Why credit unions are good for consumers – As not-for-profit cooperatives, credit unions have a “giveback DNA” that results in a better deal for consumers. With no Wall Street stockholders to pay, your credit union reinvests its earnings right back to Main Street. This means better loan rates and fewer fees. Credit unions listen to your story and tailor their services to your specific needs. All that, AND your credit union accounts are insured up to $250,000. We’ll find you a passionate credit union evangelist to interview.
    • “CU Pitch” – The financial technology “fintech” space is exploding. Along with that, a variety of innovative products and services are helping credit unions to empower their members. Witness the “CU Pitch” contest, which gives five emerging technology companies five minutes to pitch their products to a panel of judges. You’re welcome to witness this fast-paced, high energy event. (5 p.m.)
  • Wednesday, Oct. 16
    • It’s the economy! – Especially with a presidential election on the horizon, consumers are focused on what’s in store for the economy, and how it impacts what’s in their wallet On the mainstage will be Dr. Mary Kelly, who is an economist, best-selling author, and retired Naval Commander. She will break down trade, tariffs, investments, national and personal debt, and consumer trends. Her “FutureNomics” program helps credit unions to help their members and could be of interest to your audiences! Cover her keynote and ask some follow up questions in a one-on-one interview. (8:30 a.m.).
    • What’s new in financial technology? –  Stroll through the Strategic Link Trade Show and see 130 companies that support credit unions and their members with secure, enterprise-level texting, integrated account opening, onboarding services and more. (10 a.m.-12:30 p.m.)
    • October is Cybersecurity Month. – Nationally recognized speaker, Scott Alldridge, CEO of IP Services, talks about the five practices every credit union should implement to protect their operations and their members’ accounts and information. He can help your news audience with some valuable advice, too. (12:45-1:45 p.m.)
    • Raising the roof for Children’s Miracle Network (CMN) hospitals – Credit unions have raised nearly $200 million for CMN hospitals since they founded “Credit Unions for Kids” here in the Northwest in 1986. Tonight, at the “Masquerade Dinner and Auction,” high stakes bidding will raise hundreds of thousands of dollars for the eight CMN hospitals in the region. (6:30 p.m.-9:30 p.m.)
  • Thursday, Oct. 17
    • Diversity, Equity, and Inclusion – It’s more than a buzz phrase. It’s time to break through and do better, realize our blind spots, and rewire! Our keynote speaker this morning is Dr. Rebecca Heiss. Coverage of her address is open to media, and she is available for interviews following. (9-10 a.m.)
    • Summit Awards Dinner & Gala – The Northwest credit union industry will recognize excellence on the final evening of the convention. We’ll celebrate outstanding credit unions and leaders, awarding five Summit Awards. (6 p.m.)

If you’d like to interview representatives of Spokane credit unions, they’re here at MAXX. Please contact Lynn Heider for your coverage needs. (503) 329 7208.


The Northwest Credit Union Association is the trade association representing more than 175 not-for-profit, cooperative credit unions in Idaho, Oregon and Washington, and their 7.3 million consumer members. From Oct. 15 to 17, the NWCUA will host its annual MAXX Convention and Strategic Link Trade Show, in Spokane. MAXX draws hundreds of credit union professionals across the region to the three-day event. The annual Convention and Trade Show provides advocacy, networking, and learning opportunities through engaging speakers, roundtables, workshops, and more. For details and registration, visit MAXX online.


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