Portland Comm. Jo Ann Hardesty
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Rethink Portland The Answer is the Problem image
Rethink Portland The Answer is the Problem image
Commissioner Hardesty to host press conference discussing Rethink Portland (Photo) - 10/06/20

Commissioner Jo Ann Hardesty will be available to speak with members of the media on Wednesday, October 7, between 8:55 – 9:30am regarding her newly launched community safety initiative, Rethink Portland.

With so many people demanding that systems change, Rethink Portland channels the energy from the community into tangible action. This effort provides the opportunity to have direct conversations with Portlanders on what a collective vision of community safety can look like with the Commissioner’s newly unveiled vision and plan.

Commissioner Hardesty kicked off the launch of Rethink Portland with the first of six virtual community events: History of Portland Police Reform (see all events here). In addition to the series of events, today she launches the next phase of the initiative: The Answer is the Problem campaign. Through scenarios that are too familiar to every Portlander, this campaign powerfully illustrates how our current options are inadequate to meet the range of community safety needs in our city (Example of image from campaign attached with press release). The campaign will run in print and billboards in the city.

“So much has happened that led us to this moment," says Commissioner Hardesty. She continues, "Too many decades of people demanding change have gone by, only to be met with too many decades of status quo policing. We need to rethink how we keep our communities safe, and Portlanders safe."

The Rethink Portland website offers a space for Portlanders to share their thoughts and feedback on community safety with Commissioner Hardesty, who will share with her colleagues. It also provides a schedule of events hosted by the Commissioner, the City, and the community, and a guide for Portlanders to take action.

Wieden+Kennedy, an independent global creative agency founded in Portland, helped brand Hardesty’s initiative as part of a pro-bono project. They also developed the Answer is the Problem campaign to generate much-needed conversation and engagement with the community.                                                     


When: Wednesday, October 7, 8:55 – 9:30am

               Zoom meeting waiting room will open at 8:50am, press conference will begin at 8:55am

Please note: City Council session begins at 9:30am so the press conference will end promptly at 9:30am.

RSVP: https://us02web.zoom.us/meeting/register/tZwudemhrzIpGtEzvRiVJ4_nySwKbDM88yfD

Commissioner Hardesty launches Rethink Portland - 09/24/20

Closing out the first of six virtual community events, Commissioner Hardesty announces the launch of Rethink Portland, her vision and call for action to rethink community safety. With featured guests Rev. Dr. LeRoy Hanes (AMA Coalition for Justice and Police Reform), Debbie Aiona (League of Women Voters of Portland), and Dan Handelman (Portland Copwatch), Hardesty talked with three longtime police reform advocates to discuss the history of Portland Police reform.

Rethink Portland is the Commissioner’s plan to move Portland forward in a moment demanding systems change. The vision is based on the tens of thousands of constituent emails sent, hundreds of public testimonies, hours of community organization meetings, and the Commissioner’s decades of police reform experience.

Five more Rethink Portland community conversations are scheduled between now and mid-October, leading up to City Council’s Fall Budget Monitoring Process (Fall BMP) package vote.

“We are long overdue for a reimagining of community safety created for and by our communities,” says Commissioner Hardesty. She continues, “Our current system has not worked for decades; Rethink Portland is an opportunity to take those decades of lessons learned and community demands to move forward in this critical moment.”

Rethink Portland offers a space for Portlanders to directly share their thoughts on community safety with Commissioner Hardesty to share with her colleagues. It also provides a schedule of events hosted by the Commissioner, the City, and the community, and a guide for Portlanders to take action.

The commissioner would like to thank Wieden+Kennedy who helped with creative work to bring Rethink Portland to life.

The next virtual event, Meet The Next Generation: A Conversation with Rising BIPOC Leaders, is scheduled for September 26, between 12pm – 2pm and will be livestreamed on Facebook.

Rethink Portland website: www.RethinkPortland.com