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News Release

Changing Perceptions And Practices: Working With Younger Generations - 10/02/23

PASCO, WA – Educational Service District 123 is bringing together workforce and economic development leaders, K-12 and higher education members, and various Tri-Cities community leaders to learn from and collaborate with bestselling author Mark Perna. On October 10, Mark Perna will keynote a full-day event at the Tri-Tech Skills Center in Kennewick, Washington.

“Unleashing Passion, Purpose, and Performance in Younger Generations” begins at 8:30 AM on Tuesday, October 10. International speaker Mark Perna invites participants to discover the game-changing strategies that are shifting the education and employment paradigm nationwide. His message is a call to action for educators and the workforce to tap into the vast creativity, intelligence, and potential of the next generation through purpose-driven education and training.

Jim Kindle, ESD 123 Regional Career Connected Learning Coordinator, is spearheading the event, thanks to the partnership and collaboration of Pasco School District, the Benton-Franklin Workforce Development Council, Tri-Tech Skills Center (Kennewick School District), and the Tri-City Regional Chamber of Commerce.

“Mark emphasizes that purpose-driven education and relevant training are essential for our young adults' workforce development,” says Jim Kindle.  “Our youth hold immense potential to change the world, but it's crucial to provide them with opportunities.”

Mark Perna’s book Answering WHY reshapes thoughts and perceptions about Millennials and Gen Z, whom Perna calls “one of the most talented, resourceful, and tenacious generations to come down the pike.”

Registration is open and the media is invited to join ESD 123 and Mark Perna from 8:30-10:30 AM and 12:30-2:30 PM on October 10 at the Tri-Tech Skills Center in Kennewick. For more information, contact ESD 123 Director of Communications Molly Curtiss at mcurtiss@esd123.org or 509.544.5787.

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About ESD 123:  Educational Service District 123, based in Pasco, WA, is one of nine ESDs in Washington. Dedicated to delivering collaborative solutions that promote learning, ESD 123 serves 23 school districts in seven counties of Southeastern Washington. Under Superintendent Steve McCullough and its board of directors, this legislatively mandated, not-for-profit educational organization provides efficiency of educational systems and equity of learning opportunities for over 70,000 Washington students. For more information about ESD 123, please call 509-544-5700 or 888-547-8441 or visit www.esd123.org.

Attached Media Files: Mark Perna Info Sheet,

Changing Perceptions And Practices: Working With Younger Generations - 10/02/23

PASCO, WA – Educational Service District 123 is bringing together workforce and economic development leaders, K-12 and higher education members, and various Tri-Cities community leaders to learn from and collaborate with bestselling author Mark Perna. On October 10, Mark Perna will keynote a full-day event at the Tri-Tech Skills Center in Kennewick, Washington.

“Unleashing Passion, Purpose, and Performance in Younger Generations” begins at 8:30 AM on Tuesday, October 10. International speaker Mark Perna invites participants to discover the game-changing strategies that are shifting the education and employment paradigm nationwide. His message is a call to action for educators and the workforce to tap into the vast creativity, intelligence, and potential of the next generation through purpose-driven education and training.

Jim Kindle, ESD 123 Regional Career Connected Learning Coordinator, is spearheading the event, thanks to the partnership and collaboration of Pasco School District, the Benton-Franklin Workforce Development Council, Tri-Tech Skills Center (Kennewick School District), and the Tri-City Regional Chamber of Commerce.

“Mark emphasizes that purpose-driven education and relevant training are essential for our young adults' workforce development,” says Jim Kindle.  “Our youth hold immense potential to change the world, but it's crucial to provide them with opportunities.”

Mark Perna’s book Answering WHY reshapes thoughts and perceptions about Millennials and Gen Z, whom Perna calls “one of the most talented, resourceful, and tenacious generations to come down the pike.”

Registration is open and the media is invited to join ESD 123 and Mark Perna from 8:30-10:30 AM and 12:30-2:30 PM on October 10 at the Tri-Tech Skills Center in Kennewick. For more information, contact ESD 123 Director of Communications Molly Curtiss at mcurtiss@esd123.org or 509.544.5787.

###

About ESD 123:  Educational Service District 123, based in Pasco, WA, is one of nine ESDs in Washington. Dedicated to delivering collaborative solutions that promote learning, ESD 123 serves 23 school districts in seven counties of Southeastern Washington. Under Superintendent Steve McCullough and its board of directors, this legislatively mandated, not-for-profit educational organization provides efficiency of educational systems and equity of learning opportunities for over 70,000 Washington students. For more information about ESD 123, please call 509-544-5700 or 888-547-8441 or visit www.esd123.org.

Attached Media Files: Mark Perna Info Sheet,