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Bloom Tour 2026 Brings Floral Couture, Street-Level Art, and Portland’s Unique Creative Energy to Downtown Portland 
In partnership with local artists and businesses, the fourth year of the Bloom Tour adds an interactive voting component.  

(Photos Attached) 

May 22, 2026 — PORTLAND, OR — Downtown Portland steps into the spotlight once again as the 2026 Bloom Tour transforms the Central City into a vibrant, open-air runway of floral artistry, bold design, and creative energy. The fourth annual Bloom Tour kicked off yesterday with a Botanical Couture Fashion Show and will continue through June 8, 2026. Blending fashion, creativity, and small business partnership, the Bloom Tour invites visitors to explore, shop, and engage with the talent and energy that define Portland. 

Sponsored by the Visit Downtown Campaign and Downtown Portland Clean & Safe, the Bloom Tour is a signature creative placemaking initiative that brings together local florists, artists, and small businesses to celebrate the season through immersive installations, retail experiences, and community events. This year’s tour invites visitors not just to explore, but to participate. 

In 2026, the experience expands with a new interactive component: visitors can walk the tour, explore shops and restaurants, and vote online for their favorite installations at BloomTourPDX.com, selecting the “People’s Choice Award Winner.” 

Additional Judged Awards will include Best in Show – Organic Installation, and Best in Show – Mixed Media. 

“Bloom Tour is about bringing joy, beauty, and a little bit of Portland’s signature wacky creative energy into our streets and storefronts,” said Sydney Mead, Senior Director of Downtown Programs for Downtown Portland Clean & Safe. “You’ll see everything from high design to the delightfully unexpected, all created by homegrown talent. It’s a celebration of creativity and a powerful way to support small businesses while giving people a reason to come downtown.” 

From lush window displays to imaginative sidewalk installations, each piece is created through a collaboration between local florists, artists, and the downtown retailer they are partnering with. Partnering businesses include Mothers Bistro, Dan & Louis Oyster Bar, Tender Loving Empire, All Burn Wax, and more.  

Signature Events 

Botanical Couture Fashion Show (Photos and Videos Attached) 

Kicking off the Bloom Tour in unforgettable style, this one-of-a-kind fashion event transformed Director Park with floral artistry on May 21st, blending high design with botanical artistry. Hosted by the PNW Floral Association and sponsored by Downtown Portland Clean & Safe, the show featured the visionary styling of Francoise Weeks alongside an array of talented local florists. 

Starry Night Wine Walk (Second Annual) June 4th 5 p.m. - 8 p.m.  

A returning fan favorite, the Starry Night Wine Walk invites guests to sip, stroll, and shop their way through Downtown Portland. This year’s Starry Night Wine Walk is a fundraiser for the Bloom Tour, encouraging to meander and shop through downtown and explore tasting experiences featuring wine, spirits, and beer from regional producers hosted inside participating retail locations.

A Citywide Invitation

Designed as the retail and community complement to Portland’s broader spring festivities, including the city’s signature floral event, the Rose Festival, Bloom Tour encourages locals and visitors to linger longer, explore neighborhoods, support small businesses, and experience the city in full bloom. 

Whether discovering a hidden storefront, casting a vote for a favorite installation, or enjoying a glass of wine under the evening sky, Bloom Tour offers countless ways to engage with the creativity and spirit of Portland. 

For a full map of installations, event details, and voting information, visit BloomTourPDX.com.  

Find photos and videos of the Bloom Tour attached and at instagram.com/downtown_cleansafe and instagram.com/downtownpdx. If using attached photos, please credit ElleHyggePhotography. If using Instagram content, please credit Downtown Portland Clean and Safe or the Visit Downtown Campaign. 

About Visit Downtown & Downtown Portland Clean & Safe 

The Visit Downtown campaign is a partnership between the Downtown Portland Clean & Safe, the Portland Metro Chamber, and the City of Portland.  It is a year-round effort to support the vitality, safety, and vibrancy of Portland’s Central City through marketing, activations, and partnerships.  

Downtown Portland Clean & Safe is a nonprofit working to enhance the downtown experience for all who live, work, and visit. Learn more at DowntownPortland.org.