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News Release

Bloom Tour 2026 Brings Floral Couture, Street-Level Art, And Portland’s Unique Creative Energy To Downtown Portland (Photo) - 05/22/26

FOR IMMEDIATE RELEASE 
 

Media Contact: 
Monice Wong, Media Relations Manager 

Bloom Tour 2026 Brings Floral Couture, Street-Level Art, and Portland’s Unique Creative Energy to Downtown Portland 
In partnership with local artists and businesses, the fourth year of the Bloom Tour adds an interactive voting component.  

 

(Photos Attached) 

 

May 22, 2026  PORTLAND, OR — Downtown Portland steps into the spotlight once again as the 2026 Bloom Tour transforms the Central City into a vibrant, open-air runway of floral artistry, bold design, and creative energy. The fourth annual Bloom Tour kicked off yesterday with a Botanical Couture Fashion Show and will continue through June 8, 2026. Blending fashion, creativity, and small business partnership, the Bloom Tour invites visitors to explore, shop, and engage with the talent and energy that define Portland. 

 

Sponsored by the Visit Downtown Campaign and Downtown Portland Clean & Safe, the Bloom Tour is a signature creative placemaking initiative that brings together local florists, artists, and small businesses to celebrate the season through immersive installations, retail experiences, and community events. This year’s tour invites visitors not just to explore, but to participate. 

 

In 2026, the experience expands with a new interactive component: visitors can walk the tour, explore shops and restaurants, and vote online for their favorite installations at BloomTourPDX.com, selecting the “People’s Choice Award Winner.” 

 

Additional Judged Awards will include Best in Show – Organic Installation, and Best in Show – Mixed Media. 

 

“Bloom Tour is about bringing joy, beauty, and a little bit of Portland’s signature wacky creative energy into our streets and storefronts,” said Sydney Mead, Senior Director of Downtown Programs for Downtown Portland Clean & Safe. “You’ll see everything from high design to the delightfully unexpected, all created by homegrown talent. It’s a celebration of creativity and a powerful way to support small businesses while giving people a reason to come downtown.” 

 

From lush window displays to imaginative sidewalk installations, each piece is created through a collaboration between local florists, artists, and the downtown retailer they are partnering with. Partnering businesses include Mothers Bistro, Dan & Louis Oyster Bar, Tender Loving Empire, All Burn Wax, and more.  

 

Signature Events 

Botanical Couture Fashion Show (Photos and Videos Attached) 

Kicking off the Bloom Tour in unforgettable style, this one-of-a-kind fashion event transformed Director Park with floral artistry on May 21st, blending high design with botanical artistry. Hosted by the PNW Floral Association and sponsored by Downtown Portland Clean & Safe, the show featured the visionary styling of Francoise Weeks alongside an array of talented local florists. 

 

Starry Night Wine Walk (Second Annual) June 4th 5 p.m. - 8 p.m.  

A returning fan favorite, the Starry Night Wine Walk invites guests to sip, stroll, and shop their way through Downtown Portland. This year’s Starry Night Wine Walk is a fundraiser for the Bloom Tour, encouraging to meander and shop through downtown and explore tasting experiences featuring wine, spirits, and beer from regional producers hosted inside participating retail locations.

 

A Citywide Invitation

Designed as the retail and community complement to Portland’s broader spring festivities, including the city’s signature floral event, the Rose Festival, Bloom Tour encourages locals and visitors to linger longer, explore neighborhoods, support small businesses, and experience the city in full bloom. 

 

Whether discovering a hidden storefront, casting a vote for a favorite installation, or enjoying a glass of wine under the evening sky, Bloom Tour offers countless ways to engage with the creativity and spirit of Portland. 

 

For a full map of installations, event details, and voting information, visit BloomTourPDX.com.  

 

Find photos and videos of the Bloom Tour attached and at instagram.com/downtown_cleansafe and instagram.com/downtownpdx. If using attached photos, please credit ElleHyggePhotography. If using Instagram content, please credit Downtown Portland Clean and Safe or the Visit Downtown Campaign. 

 

 

About Visit Downtown & Downtown Portland Clean & Safe 

The Visit Downtown campaign is a partnership between the Downtown Portland Clean & Safe, the Portland Metro Chamber, and the City of Portland.  It is a year-round effort to support the vitality, safety, and vibrancy of Portland’s Central City through marketing, activations, and partnerships.  

 

Downtown Portland Clean & Safe is a nonprofit working to enhance the downtown experience for all who live, work, and visit. Learn more at DowntownPortland.org. 

Bloom Tour 2026 Brings Floral Couture, Street-Level Art, And Portland’s Unique Creative Energy To Downtown Portland (Photo) - 05/22/26

FOR IMMEDIATE RELEASE 
 

Media Contact: 
Monice Wong, Media Relations Manager 

Bloom Tour 2026 Brings Floral Couture, Street-Level Art, and Portland’s Unique Creative Energy to Downtown Portland 
In partnership with local artists and businesses, the fourth year of the Bloom Tour adds an interactive voting component.  

 

(Photos Attached) 

 

May 22, 2026  PORTLAND, OR — Downtown Portland steps into the spotlight once again as the 2026 Bloom Tour transforms the Central City into a vibrant, open-air runway of floral artistry, bold design, and creative energy. The fourth annual Bloom Tour kicked off yesterday with a Botanical Couture Fashion Show and will continue through June 8, 2026. Blending fashion, creativity, and small business partnership, the Bloom Tour invites visitors to explore, shop, and engage with the talent and energy that define Portland. 

 

Sponsored by the Visit Downtown Campaign and Downtown Portland Clean & Safe, the Bloom Tour is a signature creative placemaking initiative that brings together local florists, artists, and small businesses to celebrate the season through immersive installations, retail experiences, and community events. This year’s tour invites visitors not just to explore, but to participate. 

 

In 2026, the experience expands with a new interactive component: visitors can walk the tour, explore shops and restaurants, and vote online for their favorite installations at BloomTourPDX.com, selecting the “People’s Choice Award Winner.” 

 

Additional Judged Awards will include Best in Show – Organic Installation, and Best in Show – Mixed Media. 

 

“Bloom Tour is about bringing joy, beauty, and a little bit of Portland’s signature wacky creative energy into our streets and storefronts,” said Sydney Mead, Senior Director of Downtown Programs for Downtown Portland Clean & Safe. “You’ll see everything from high design to the delightfully unexpected, all created by homegrown talent. It’s a celebration of creativity and a powerful way to support small businesses while giving people a reason to come downtown.” 

 

From lush window displays to imaginative sidewalk installations, each piece is created through a collaboration between local florists, artists, and the downtown retailer they are partnering with. Partnering businesses include Mothers Bistro, Dan & Louis Oyster Bar, Tender Loving Empire, All Burn Wax, and more.  

 

Signature Events 

Botanical Couture Fashion Show (Photos and Videos Attached) 

Kicking off the Bloom Tour in unforgettable style, this one-of-a-kind fashion event transformed Director Park with floral artistry on May 21st, blending high design with botanical artistry. Hosted by the PNW Floral Association and sponsored by Downtown Portland Clean & Safe, the show featured the visionary styling of Francoise Weeks alongside an array of talented local florists. 

 

Starry Night Wine Walk (Second Annual) June 4th 5 p.m. - 8 p.m.  

A returning fan favorite, the Starry Night Wine Walk invites guests to sip, stroll, and shop their way through Downtown Portland. This year’s Starry Night Wine Walk is a fundraiser for the Bloom Tour, encouraging to meander and shop through downtown and explore tasting experiences featuring wine, spirits, and beer from regional producers hosted inside participating retail locations.

 

A Citywide Invitation

Designed as the retail and community complement to Portland’s broader spring festivities, including the city’s signature floral event, the Rose Festival, Bloom Tour encourages locals and visitors to linger longer, explore neighborhoods, support small businesses, and experience the city in full bloom. 

 

Whether discovering a hidden storefront, casting a vote for a favorite installation, or enjoying a glass of wine under the evening sky, Bloom Tour offers countless ways to engage with the creativity and spirit of Portland. 

 

For a full map of installations, event details, and voting information, visit BloomTourPDX.com.  

 

Find photos and videos of the Bloom Tour attached and at instagram.com/downtown_cleansafe and instagram.com/downtownpdx. If using attached photos, please credit ElleHyggePhotography. If using Instagram content, please credit Downtown Portland Clean and Safe or the Visit Downtown Campaign. 

 

 

About Visit Downtown & Downtown Portland Clean & Safe 

The Visit Downtown campaign is a partnership between the Downtown Portland Clean & Safe, the Portland Metro Chamber, and the City of Portland.  It is a year-round effort to support the vitality, safety, and vibrancy of Portland’s Central City through marketing, activations, and partnerships.  

 

Downtown Portland Clean & Safe is a nonprofit working to enhance the downtown experience for all who live, work, and visit. Learn more at DowntownPortland.org. 

MEDIA ADVISORY: May 21, The 2026 Bloom Tour Kicks Off With A Botanical Couture Fashion Show In Downtown Portland, RSVP Now (Photo) - 05/20/26

MEDIA ADVISORY: May 21st, The 2026 Bloom Tour Kicks Off With a Botanical Couture Fashion Show in Downtown Portland, RSVP Now – RSVP Now

(Photos Attached)

 

The Bloom Tour kicks off for its fourth year on May 21st, partnering with artists and local businesses to transform Downtown Portland into a vibrant, open-air gallery of floral artistry. The event opens with its signature Botanical Couture Fashion Show in Director Park, which will feature the visionary styling of Francoise Weeks alongside an array of talented local florists. The event is open to the public. Media are encouraged to attend, please RSVP today with Monice Wong, Media Relations Manager, at mwong@portlandalliance.com.

  • WHAT: Botanical Couture Fashion Show featuring designs from local floral designers as well as internationally renowned Francoise Weeks. Photos from the 2025 Bloom Tour fashion show are attached. 

  • WHEN: Thursday, May 21st. Event begins at 11:00 a.m., program begins at 11:30 a.m. and concludes at 12:30 p.m. 

  • WHERE: Director Park, 815 SW Park Ave., Portland, OR 

  • WHO:  

  • MORE HIGHLIGHTS:  

    • Avant-garde botanical fashion runway  

    • Crowning of the 2026 Bloom Tour Queen  

    • Complimentary botanical-inspired scoops from Salt & Straw while supplies last 

  • LEARN MORE: BloomTourPDX.com 

MEDIA ADVISORY: May 21, The 2026 Bloom Tour Kicks Off With A Botanical Couture Fashion Show In Downtown Portland, RSVP Now (Photo) - 05/20/26

MEDIA ADVISORY: May 21st, The 2026 Bloom Tour Kicks Off With a Botanical Couture Fashion Show in Downtown Portland, RSVP Now – RSVP Now

(Photos Attached)

 

The Bloom Tour kicks off for its fourth year on May 21st, partnering with artists and local businesses to transform Downtown Portland into a vibrant, open-air gallery of floral artistry. The event opens with its signature Botanical Couture Fashion Show in Director Park, which will feature the visionary styling of Francoise Weeks alongside an array of talented local florists. The event is open to the public. Media are encouraged to attend, please RSVP today with Monice Wong, Media Relations Manager, at mwong@portlandalliance.com.

  • WHAT: Botanical Couture Fashion Show featuring designs from local floral designers as well as internationally renowned Francoise Weeks. Photos from the 2025 Bloom Tour fashion show are attached. 

  • WHEN: Thursday, May 21st. Event begins at 11:00 a.m., program begins at 11:30 a.m. and concludes at 12:30 p.m. 

  • WHERE: Director Park, 815 SW Park Ave., Portland, OR 

  • WHO:  

  • MORE HIGHLIGHTS:  

    • Avant-garde botanical fashion runway  

    • Crowning of the 2026 Bloom Tour Queen  

    • Complimentary botanical-inspired scoops from Salt & Straw while supplies last 

  • LEARN MORE: BloomTourPDX.com 

MEDIA ADVISORY: 2026 Bloom Tour Botanical Couture Fashion Show, May 21 – RSVP (Photo) - 05/14/26

MEDIA ADVISORY: 2026 Bloom Tour Botanical Couture Fashion Show, May 21 – RSVP 

 

WHAT: Botanical Couture Fashion Show to kick off the 4th annual Bloom Tour. Sponsored by the Visit Downtown Campaign & Downtown Portland Clean & Safe, hosted by the PNW Florist Association.  

 

WHEN: Thursday, May 21st. Event begins at 11:00 a.m, program begins at 11:30 a.m. and concludes at 12:30 p.m. 

 

WHERE: Director Park, 815 SW Park Ave., Portland, OR 

 

WHO:  

  • Talented floral designers, including internationally renowned artist Francoise Weeks, and fashion models.  
  • Media and the public alike are invited.  
  • Members of the media should RSVP with Monice Wong, Media Relations Manager, at mwong@portlandalliance.com. 

HIGHLIGHTS:

  • Avant-garde botanical fashion runway  
  • Crowning of the 2026 Bloom Tour Queen  
  • Complimentary botanical-inspired scoops from Salt & Straw while supplies last 

ADDITIONAL DETAILS FOR MEDIA:  

To help members of the press get quality shots, there will be a press box at the front of the runway facing the center.  

 

LEARN MORE: BloomTourPDX.com 

MEDIA ADVISORY: 2026 Bloom Tour Botanical Couture Fashion Show, May 21 – RSVP (Photo) - 05/14/26

MEDIA ADVISORY: 2026 Bloom Tour Botanical Couture Fashion Show, May 21 – RSVP 

 

WHAT: Botanical Couture Fashion Show to kick off the 4th annual Bloom Tour. Sponsored by the Visit Downtown Campaign & Downtown Portland Clean & Safe, hosted by the PNW Florist Association.  

 

WHEN: Thursday, May 21st. Event begins at 11:00 a.m, program begins at 11:30 a.m. and concludes at 12:30 p.m. 

 

WHERE: Director Park, 815 SW Park Ave., Portland, OR 

 

WHO:  

  • Talented floral designers, including internationally renowned artist Francoise Weeks, and fashion models.  
  • Media and the public alike are invited.  
  • Members of the media should RSVP with Monice Wong, Media Relations Manager, at mwong@portlandalliance.com. 

HIGHLIGHTS:

  • Avant-garde botanical fashion runway  
  • Crowning of the 2026 Bloom Tour Queen  
  • Complimentary botanical-inspired scoops from Salt & Straw while supplies last 

ADDITIONAL DETAILS FOR MEDIA:  

To help members of the press get quality shots, there will be a press box at the front of the runway facing the center.  

 

LEARN MORE: BloomTourPDX.com 

“I Do At Darcelle” Invites Couples To Say Yes At Downtown Portland’s Newest Park - Mass Wedding, July 18 - 05/07/26

FOR IMMEDIATE RELEASE 

May 6, 2026  

 

MEDIA CONTACT:  

Monice Wong, Media Relations Manager 

mwong@portlandalliance.com 

 

“I Do at Darcelle” Invites Couples to Say Yes at Downtown Portland’s Newest Park 
Darcelle XV Plaza to Kick Off Summer of Love with Mass Wedding During Pride Weekend on July 18th  

 

PORTLAND, OR — Love takes center stage this summer at Portland’s newest park, Darcelle XV Plaza. Poison Waters, Voodoo Doughnuts, and more partners will welcome couples into the spotlight for “I Do at Darcelle,” a one-of-a-kind mass wedding celebration during Pride Weekend on Saturday, July 18, 2026, from 8:00 PM – 10:00 PM at Darcelle XV Plaza, located at SW Park Avenue and Washington Street. 

 

All couples are invited to say “I do” where love gets the spotlight it deserves. Whether couples are making it official, renewing vows, or celebrating their story with a symbolic ceremony, this event promises a night of fun, flair, and unforgettable memories. 

 

Not your average wedding moment, “I Do at Darcelle” is part of Downtown Portland Clean and Safe’s citywide Summer of Love series and serves as a joyful celebration of Portland’s newest public park.  

 

Designed as a vibrant, inclusive gathering space, Darcelle XV Plaza honors the remarkable legacy of the late Walter Cole, known by the stage name Darcelle XV, and the legacy of the Darcelle XV Showplace, the longest-running drag cabaret on the West Coast. Darcelle XV Plaza is managed by Downtown Portland Clean and Safe and the Visit Downtown Campaign in partnership with Portland Parks and Recreation

 

“The Summer of Love at Darcelle XV Plaza is all about showing up for each other and celebrating the many ways we connect as a community,” said Poison Waters, one of Portland’s favorite Drag Queens. “There’s no better way to honor the memory of Walter Cole, Darcelle XV, and the opening of Darcelle XV Plaza, than by filling it with joy, celebration, and love in all its forms.”  

 

"Darcelle's lasting legacy on Portland is that this is a place where everyone is welcome to be their truest self," said Travel Portland President and CEO Megan Conway. "Our work is to inspire visitors, and Travel Portland is proud to support Darcelle XV Plaza's inaugural Summer of Love, which honors the flair, spirit and joy Darcelle brought to Portland." 

 

The evening will feature lively music, high-energy moments, and a dance party to close out the night. Portland drag icon Poison Waters and other fabulous guests will serve as officiants, fully licensed in the State of Oregon, bringing signature sparkle and personality to each ceremony. 

 

As part of the Summer of Love, “I Do at Darcelle” sets the tone for what this new public space is all about: a place to gather, celebrate, and create lasting memories together. 

 

Event Highlights: 

  • All are welcome: Legal weddings, vow renewals, and symbolic ceremonies  
  • No cost to participate: Couples seeking a legal marriage must obtain a Multnomah County marriage license (approximately $60–$65)  
  • Licensed officiant on site  
  • Music, donuts, celebration, and a closing dance party  

Planning to Make It Official? 

Couples planning to wed should register at: https://forms.gle/LNbGMu7W9c9YHsM69 

 

Obtaining marriage licenses: Timing matters. Couples planning a legal ceremony should obtain their marriage license between May 16 and July 15, 2026 to meet Oregon’s three-day waiting period requirement ahead of the July 18 event. 

 

Guest Guidance: 

Couples are encouraged to bring their ride-or-dies, witnesses, and biggest cheerleaders, but keep it tight. “I Do at Darcelle” is designed as a shared celebration, not a traditional large-scale wedding. 

 

About the Plaza: 

As part of its ongoing commitment to vibrant, welcoming public spaces, Downtown Portland Clean & Safe will manage programming and daily activation at Darcelle XV Plaza in partnership with Portland Parks & Recreation. This public-private collaboration ensures the plaza is not only beautifully maintained, but actively programmed with events, performances, and community gatherings that bring people together. Through this partnership, the plaza will serve as a dynamic, inclusive space in the heart of downtown — designed to foster connection, support local culture, and create a consistent sense of energy and belonging for Portlanders and visitors alike. To learn more: https://www.downtownpdxactivations.com/   

----------------------------------------------------- 

About Downtown Portland Clean & Safe: The Downtown Portland Clean & Safe District was established in 1988 to support additional cleaning and security in a 273 block-area of Portland's Central City. In addition to these important services, the district supports market research, retail recruitment and retention for Downtown Portland. The district is managed by the Portland Business Alliance under the direction of the district's board of directors.   

  

About the Visit Downtown Campaign: Visit Downtown is a program run by Downtown Portland Clean & Safe and the Portland Metro Chamber with additional funding from the City of Portland. Learn more at DowntownPortland.org. 

 

About Travel Portland: Travel Portland generates travel demand that drives economic impact for Portland by promoting the destination in bold, innovative and collaborative ways that harness Portland’s personality and values and that connect visitors to authentic experiences. Learn more at TravelPortland.com 

“I Do At Darcelle” Invites Couples To Say Yes At Downtown Portland’s Newest Park - Mass Wedding, July 18 - 05/07/26

FOR IMMEDIATE RELEASE 

May 6, 2026  

 

MEDIA CONTACT:  

Monice Wong, Media Relations Manager 

mwong@portlandalliance.com 

 

“I Do at Darcelle” Invites Couples to Say Yes at Downtown Portland’s Newest Park 
Darcelle XV Plaza to Kick Off Summer of Love with Mass Wedding During Pride Weekend on July 18th  

 

PORTLAND, OR — Love takes center stage this summer at Portland’s newest park, Darcelle XV Plaza. Poison Waters, Voodoo Doughnuts, and more partners will welcome couples into the spotlight for “I Do at Darcelle,” a one-of-a-kind mass wedding celebration during Pride Weekend on Saturday, July 18, 2026, from 8:00 PM – 10:00 PM at Darcelle XV Plaza, located at SW Park Avenue and Washington Street. 

 

All couples are invited to say “I do” where love gets the spotlight it deserves. Whether couples are making it official, renewing vows, or celebrating their story with a symbolic ceremony, this event promises a night of fun, flair, and unforgettable memories. 

 

Not your average wedding moment, “I Do at Darcelle” is part of Downtown Portland Clean and Safe’s citywide Summer of Love series and serves as a joyful celebration of Portland’s newest public park.  

 

Designed as a vibrant, inclusive gathering space, Darcelle XV Plaza honors the remarkable legacy of the late Walter Cole, known by the stage name Darcelle XV, and the legacy of the Darcelle XV Showplace, the longest-running drag cabaret on the West Coast. Darcelle XV Plaza is managed by Downtown Portland Clean and Safe and the Visit Downtown Campaign in partnership with Portland Parks and Recreation

 

“The Summer of Love at Darcelle XV Plaza is all about showing up for each other and celebrating the many ways we connect as a community,” said Poison Waters, one of Portland’s favorite Drag Queens. “There’s no better way to honor the memory of Walter Cole, Darcelle XV, and the opening of Darcelle XV Plaza, than by filling it with joy, celebration, and love in all its forms.”  

 

"Darcelle's lasting legacy on Portland is that this is a place where everyone is welcome to be their truest self," said Travel Portland President and CEO Megan Conway. "Our work is to inspire visitors, and Travel Portland is proud to support Darcelle XV Plaza's inaugural Summer of Love, which honors the flair, spirit and joy Darcelle brought to Portland." 

 

The evening will feature lively music, high-energy moments, and a dance party to close out the night. Portland drag icon Poison Waters and other fabulous guests will serve as officiants, fully licensed in the State of Oregon, bringing signature sparkle and personality to each ceremony. 

 

As part of the Summer of Love, “I Do at Darcelle” sets the tone for what this new public space is all about: a place to gather, celebrate, and create lasting memories together. 

 

Event Highlights: 

  • All are welcome: Legal weddings, vow renewals, and symbolic ceremonies  
  • No cost to participate: Couples seeking a legal marriage must obtain a Multnomah County marriage license (approximately $60–$65)  
  • Licensed officiant on site  
  • Music, donuts, celebration, and a closing dance party  

Planning to Make It Official? 

Couples planning to wed should register at: https://forms.gle/LNbGMu7W9c9YHsM69 

 

Obtaining marriage licenses: Timing matters. Couples planning a legal ceremony should obtain their marriage license between May 16 and July 15, 2026 to meet Oregon’s three-day waiting period requirement ahead of the July 18 event. 

 

Guest Guidance: 

Couples are encouraged to bring their ride-or-dies, witnesses, and biggest cheerleaders, but keep it tight. “I Do at Darcelle” is designed as a shared celebration, not a traditional large-scale wedding. 

 

About the Plaza: 

As part of its ongoing commitment to vibrant, welcoming public spaces, Downtown Portland Clean & Safe will manage programming and daily activation at Darcelle XV Plaza in partnership with Portland Parks & Recreation. This public-private collaboration ensures the plaza is not only beautifully maintained, but actively programmed with events, performances, and community gatherings that bring people together. Through this partnership, the plaza will serve as a dynamic, inclusive space in the heart of downtown — designed to foster connection, support local culture, and create a consistent sense of energy and belonging for Portlanders and visitors alike. To learn more: https://www.downtownpdxactivations.com/   

----------------------------------------------------- 

About Downtown Portland Clean & Safe: The Downtown Portland Clean & Safe District was established in 1988 to support additional cleaning and security in a 273 block-area of Portland's Central City. In addition to these important services, the district supports market research, retail recruitment and retention for Downtown Portland. The district is managed by the Portland Business Alliance under the direction of the district's board of directors.   

  

About the Visit Downtown Campaign: Visit Downtown is a program run by Downtown Portland Clean & Safe and the Portland Metro Chamber with additional funding from the City of Portland. Learn more at DowntownPortland.org. 

 

About Travel Portland: Travel Portland generates travel demand that drives economic impact for Portland by promoting the destination in bold, innovative and collaborative ways that harness Portland’s personality and values and that connect visitors to authentic experiences. Learn more at TravelPortland.com