City of Happy Valley
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News Release
Good Shirt program gives back to local Happy Valley businesses (Photo) - 07/29/20

Five businesses in Happy Valley, Oregon are receiving their first profit distribution thanks to the Good Shirt program, a grassroots effort that aims to help local businesses that have been impacted by the economic repercussions of COVID-19.

Happy Valley residents rallied to support their beloved local merchants by purchasing 262 custom designed Happy Valley shirts and raising $675 in profits to be shared with participating businesses. 

Spearheaded by the Happy Valley Business Alliance and HYVÄ co-founder, Joe Barhoum, the Good Shirt program encourages the community to unite in solidarity amid the pandemic. A social purpose company, HYVÄ was founded to help communities thrive by promoting social, environmental, and financial good in partnership with amazing organizations.

The program hopes to sell 20,000 shirts in support of Happy Valley businesses. In addition to custom shirts, masks and stickers will soon be available, all of which can be purchased directly via

HYVÄ’s goal is to bring $1 trillion under the influence of Good by 2050 by modelling ways of producing good social, environmental, and economic outcomes at a meaningful scale.

To learn more about the Good Shirt program, visit 

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