Cherriots Launches “Wrapped In Community” Initiative, Invites Public To Help Shape Future Bus Wraps (Photo) - 06/04/26

SALEM, OR – (June 4, 2026)  — Cherriots is proud to introduce Wrapped in Community, a new initiative that puts community voices at the center of its annual bus wrap program. 

This initiative invites riders, residents, and local stakeholders to have a hand in selecting themes that will be featured on Cherriots buses, celebrating the diverse cultures, stories, and experiences that make the Salem-Keizer area unique.  

“Wrapped in Community is about creating something that truly reflects the people we serve,” said Board President Maria Hinojos Pressey. “We are excited to invite our community to help guide the themes that will be seen across our fleet.” 

As part of this initiative, Cherriots will soon launch a public survey where community members can choose from a curated list of themes developed in collaboration with staff and the District’s Diversity, Equity, and Inclusion Board Subcommittee.

The selected themes will be transformed into large-scale bus wraps rolling out beginning in fall 2026.

In advance of the upcoming survey, Cherriots is encouraging community members to stay informed and get ready to participate. 

What to Expect:

• A public survey will launch in June

• The opportunity to help select the top two to three bus wrap themes for the year

• Community-inspired designs featured on Cherriots buses starting fall 2026

Riders and community members are encouraged to sign up for Cherriots email updates and follow along on social media for announcements and voting details.

For more information and to stay connected, visit Cherriots.org/wrapped.

About Cherriots

Established in 1979, Salem Area Mass Transit District (SAMTD) is a special District covering 78 square miles in the Mid-Willamette Valley between Portland and Eugene. Locally known as Cherriots, the District provides vital service to more than 450,000 residents in Marion and Polk counties. SAMTD maintains a total of 124 transit vehicles across its various services and provides approximately 3.3 million passenger trips annually.

For more information, visit Cherriots.org.