Cherriots Honored At Second Annual TransDASH Summit (Photo) -07/24/25
Salem, OR – July 24, 2025 – Cherriots was recognized as a top performing transit agency during the Second Annual TransDASH Performance Summit, held June 24–25 in Greensboro, NC.
The event brought together public transit executives from across the country for discussions centered around transit performance and the many ways communities nationwide benefit from their public transit systems.
The summit provided a platform for participants to share best practices, learn how to effectively communicate performance metrics to their communities, and recognize top performing agencies.
During the summit, Cherriots was awarded the following performance accolades:
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Most Jobs Accessible by Transit Q1 2025
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Highest Decrease in Cost Per Customer Trip 2021–2023
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Highest Increase in Ridership 2021–2024
“We’re proud that Cherriots is being recognized on a national stage for measurable progress that improves the lives of the people we serve,” said Maria Hinojos Pressey, Cherriots Board President. “These honors reflect the dedication of our team and the importance of data-informed decisions in helping our community thrive.”
Partner agencies, such as Cherriots, use the TransDASH performance dashboard to track performance and make it readily available to the public. TransDASH monitors performance beyond the industry’s traditional Key Performance Indicator (KPI) of ridership. For example, Cherriots is tracking metrics such as job connectivity, community relevance, customer net promoter score, customer satisfaction, on-time performance, and employee engagement.
The system is designed to provide a comprehensive view of how transit services improve quality of life in communities by driving local economies, workforce mobility, and reducing traffic congestion.
During the event, Cherriots was also recognized for multiple 2nd and 3rd place awards:
2nd Place
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Customer Net Promoter Score in 2024
3rd Place
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Ridership Change from 2023 to 2024
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Personal Value in 2024
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Overall Customer Satisfaction Change from 2023 to 2024
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Population Near Transit in Jan-Mar 2025
About Cherriots
Established in 1979, Salem Area Mass Transit District (SAMTD) is a special district covering 76 square miles in the Mid-Willamette Valley between Portland and Eugene. Locally known as Cherriots, the district provides vital service to more than 450,000 residents in Marion and Polk counties. SAMTD maintains a total of 126 transit vehicles across its various services and provides approximately 3.3 million passenger trips annually.
For more information, visit www.cherriots.org.