Televised fundraiser spotlights outreach initiatives, programs, and services for the homeless
PORTLAND, OR -- October 14, 2021 – Today, Central City Concern (CCC) announced the premiere of its first televised fundraiser, Compassion in Action, to air on Thursday, October 28, 2021, at 7:00 p.m. The half-hour presentation will air on KGW8 NBC and concurrently livestream on YouTube, Facebook and KGW.com.
Hosted by KGW Anchor Brenda Braxton and television personality Dale Johannes, the program will celebrate Central City Concern’s (CCC) mission-critical work and raise the funds needed to keep providing quality health care, affordable housing, and employment opportunities to the public; especially those in underserved and marginalized communities. It will feature special guest appearances by Dave Dahl (formerly of Dave’s Killer Bread) and a special musical performance by America’s Got Talent finalist and Pink Martini guest singer and songwriter Jimmie Herrod.
The program’s Presenting Sponsor is U S Bank. Platinum Sponsors include The Larry and Pam Naito Family Charitable Fund, Providence Health Plan, and Walsh Construction Co. Producing Sponsors include CareOregon, Coin Meter, Kaiser Permanente, PNC Bank and Rain, The Growth Agency. Premier Sponsors include AutoDesk, Becker Capital Management, Brown & Brown Northwest, The Goldsmith Blocks LLC, Legacy Health, McEwen Gisvold LLP, Miller Nash LLP, The Standard and Washman Car Washes. Patron Sponsors include KPFF Consulting Engineers, SERA Architects, United Fire and USI Insurance. Pillar Sponsors include Guardian Real Estate Services LLC, Melvin Mark, Travel Portland and Umpqua Bank.* Our Media Partner is KGW8. This televised event is produced by MOMENTOUS.
Located in Portland, Oregon, Central City Concern (CCC) provides a comprehensive continuum of affordable housing options integrated with direct social services including health care, recovery, and employment. Founded in 1979, CCC serves more than 13,000 individuals annually. Up to 12,000 people across Multnomah, Clackamas and Washington counties are affected by homelessness each year.
In 2020, CCC helped 13,324 people experiencing or at risk for homelessness with affordable and supportive housing, integrated health services, addiction recovery and employment assistance. CCC serves single adults and families in the Portland metro region who are impacted by homelessness, poverty, and substance use disorder.
“For over 40 years, Central City Concern has helped thousands of people to find homes, to regain health and recovery and to build economic stability and resilience. We provide primary care, addictions care, and mental health that’s really person-centered,” says CEO Rachel Solotaroff. “We provide supportive employment, walking alongside people to help them get meaningful wage jobs. And we work with people to find housing that is safe, supportive and affordable.”
During the show, viewers will be encouraged to donate by texting the keyword CIA to 501-55 from their phone or by visiting https://centralcityconcern.org/compassion-in-action-21/
“The result of CCC’s integrative approach is deeply transformative,” says Solotaroff. “For the individual but also for the whole community. The stories you’ll hear at this year’s event are of compassion, hope and transformation.”
For more information regarding available sponsorships or to learn how CCC is helping people find home, regain health, and move toward long-term stability and success, visit https://centralcityconcern.org/ or call (503) 294-1681.
*Sponsors as of 10.11.21