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News Release
The
The "Discover The Colorado Springs School Difference" campaign featured consistent branding and messaging across a variety of media from radio to digital and print magazine ads, social media posts, in-person tabling and more.
The Colorado Springs School Wins 2022 Circle Of Excellence Award From The Council For Advancement And Support Of Education: CASE's Awards Celebrate Outstanding Achievements in Educational Advancement (Photo) - 06/22/22

On Wednesday, June 22, 2022, the Council for Advancement and Support of Education (CASE) announced its 2022 Circle of Excellence Award winners, naming The Colorado Springs School (CSS) a bronze medalist in the “Marketing: Marketing Initiatives (Less Than 10 Staff)” category. In 2022, CASE received more than 4,500 Circle of Excellence entries from 636 institutions in nearly 30 countries. Of those, numerous panels of volunteer judges selected just 626 exemplary entries – that’s less than 14 percent – for bronze, silver, gold, or Grand Gold recognition. 

The Colorado Springs School – a premier independent day school catering to over 300 students PreK through grade 12 across the Pikes Peak region – consists of a two-person marketing and communications team. Together with the school’s same-size Office of Admissions & Financial Aid, they developed a 2021-2022 marketing campaign titled “Discover The Colorado Springs School Difference.” In addition to featuring consistent branding and messaging across a variety of media – from radio to digital and print magazine ads, social media posts, in-person tabling and more – the campaign was designed to “pinpoint exactly which media source offered the most return on investment and best reached the school's target demographic with the promise of a conversion,” said CSS’s Director of Strategic Marketing & Communications Megan Winnicker. “Each ad's captivating photos and text [also] demonstrate the key programs and offerings that make CSS so ‘different,’” she said.

Winners of the 2022 CASE Circle of Excellence Awards – the top recognition program for educational advancement – were selected based on several factors, including overall quality, innovation, use of resources and impact on the institution or its external and internal communities. Additional Colorado-based award recipients this year included the following higher education institutions: Colorado College, Colorado State University, and University of Colorado Boulder. “Our CASE Circle of Excellence Awards celebrate the creative, resourceful, and innovative ways advancement professionals around the globe champion their institutions’ success,” says CASE President and CEO Sue Cunningham. “These 2022 Circle of Excellence recipients showcase how advancement empowers teaching and learning, ignites institutional progress, and helps communities thrive.”

In their remarks on the “Discover” campaign, the judging panel applauded The Colorado Springs School’s effective use of resources, including a unique URL, to better track and understand its audience. “Few schools can say that their initiative helped to double their applications year-over-year,” said the judges, “and we love to see evidence of interdisciplinary cross-collaboration between different school departments!” 

To learn more about the CSS’s “Discover The Colorado Springs School Difference” campaign, please visit css.org/news/case-coe-2022. “I hope you take the opportunity to explore these award winners and become inspired,” adds Cunningham.

 

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About The Colorado Springs School (CSS)
The Colorado Springs School is a college-preparatory, day, and international school serving students from preschool through high school. Through superior academics and mentoring, CSS prepares students to think independently and to meet the needs of a dynamic world with leadership, ingenuity, problem-solving skills, and personal integrity. Learn more at css.org. The school is located on 28 acres at 21 Broadmoor Avenue, Colorado Springs, CO 80906.

About CASE
CASE — the Council for Advancement and Support of Education — is a global, not-for-profit membership association with a vision to advance education to transform lives and society. 

We are the home for advancement professionals, inspiring, challenging, and equipping them to act effectively and with integrity to champion the success of their institutions. CASE defines the competencies and standards for the profession of advancement, leading, and championing their dissemination and application with more than 97,000 advancement professionals at 3,100 member institutions in 80 countries. 

Broad and growing communities of professionals gather under the global CASE umbrella. Currently these include alumni relations, development services, communications, fundraising, government relations, and marketing. These professionals are at all stages of their career and may be working in universities, schools, colleges, cultural institutions, or other not-for-profits. CASE uses the intellectual capital and professional talents of an army of volunteers to advance its work, and our membership includes many corporate partners in the education sector. 

Headquartered in Washington D.C., CASE works across all continents from its regional offices in London, Singapore, and Mexico City to achieve a seamless experience for all our stakeholders, particularly our members, volunteers, and staff.

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